Boosting email deliverability is one of the best ways to get better results from cold emailing and email marketing. Learn how to improve your email delivery rates with these simple tips and best practices tested and proven by Folderly deliverability experts.
Deliverability refers to the rate at which your emails end up in recipients’ primary inboxes, rather than their spam folders or promotions tabs. It includes factors like your sender reputation, domain and IP reputation, and a verified list.
Sending Emails from a Reputable Sender
Boosting your email deliverability is one of the most effective ways to improve your cold emailing and email marketing campaigns. This is because the better your deliverability rate, the more likely your emails will land in the primary inboxes of your subscribers instead of their spam or social folders. In this blog post, we’ll demystify email deliverability and share some easy-to-use tactics you can use to improve your sender reputation and increase your inbox placement rates.
Email marketers depend on email deliverability to connect with their audience and drive conversions. However, email deliverability is a complex process that relies on several hardware and software structures. The most important of these is the email servers, which are responsible for accepting your emails and delivering them to the recipients’ inboxes.
There are a number of factors that can influence email deliverability, including the quality of your list, the type and quantity of content you send, and the way you handle your subscriber information. For example, if you buy email lists from unreliable sources or don’t remove inactive email addresses, your emails may be classified as spam by ISPs. Additionally, if you use spammy keywords or formatting, your emails may be flagged as suspicious and sent to the spam folder.
The best way to ensure a high email deliverability rate is by using legitimate, clean, and verified email addresses and following the proper email sending practices. You should also use authentication protocols like SPF, DMARC, and BIMI to prove that you are a legitimate sender and not a spammer. Staying up-to-date on email sending laws, ISP behaviors, and email filter technology is also essential to improving your email deliverability rate.
Using a Mailing List Management Tool
A good email deliverability rate is one of the most important aspects of successful email marketing. It determines whether your emails land in subscribers’ primary inboxes or their spam folders. To improve your deliverability rates, you need to do a number of things, including using authentication, improving security, pruning and segmenting your lists, and writing helpful content.
You should also use a mailing list management tool to keep your database clean and to achieve better email campaign management. It will help you to get your messages to the right people at the right time, and it will help you to avoid over-sending, which is a common issue that hurts email deliverability. It will also ensure that you do not send too many emails to the same recipients at once, which can trigger spam filters.
Moreover, you should monitor the unsubscribe, bounce, and spam rates of your list. Any spike in these rates can be an indicator of a problem with your deliverability. It is a good idea to use a tool that allows you to monitor these metrics in real time and make adjustments as needed.
Finally, you should regularly clean your list of inactive subscribers. This is especially important for B2B companies, where employees change jobs and may stop opening or responding to company emails. Regularly cleaning your list will allow you to reconnect with inactive subscribers and increase the likelihood of getting your emails delivered to their inboxes.
Another way to improve your email deliverability is by using a preference center, which allows subscribers to manage their preferences and customize the emails they receive from you. A preference center will enable you to create a better connection with your audience and build trust.
Avoiding Spam Filters
Email deliverability is a key factor in the success of your B2B lead generation campaigns. Inbox providers like Gmail and Outlook use spam filters to assess each message and ensure that only legitimate emails make it to the inbox. This is done by assessing the quality of the content, the reputation of the sending domain and IP address (and in some cases even using a dedicated IP), as well as the number of bounces and spam complaints from subscribers.
If your emails have too many images, too many links or too much promotional language, ISPs will flag them as spam and send them to the junk folder. This decreases your sender reputation, which will ultimately affect your deliverability rates. To avoid this, focus on sending relevant, engaging content and keep your unsubscribes, hard bounces and spam complaints low.
The health of your contact list is also important when it comes to avoiding spam filters. You should regularly audit your list to remove duplicates and inactive contacts. Additionally, you should monitor your bounce rate and spam complaint rate and respond to them quickly. Keeping these metrics below 0.1% is ideal for optimal email deliverability.
Additionally, you should stay up-to-date on current email laws and spam filter technology to ensure that you are following best practices and staying within the boundaries of the law. It is also helpful to consult with a professional attorney to help you navigate these waters and ensure that your email campaigns are in compliance with all relevant laws.
Avoiding Soft Bounces
Email marketing is a powerful tool for increasing the reach and engagement of your brand. However, ensuring that your message gets to the right people can be a challenge. Using the best email deliverability tips and practices, you can avoid many common issues that may affect your inbox placement.
Bounces, spam complaints, and blocks all affect your email deliverability. A high bounce rate means that your messages are not reaching your subscribers. It also means that your sender reputation is at risk. To improve your email deliverability, avoid spammy language and formatting and ensure that you are following best practices.
In addition to avoiding spammy formatting and language, it is important to limit the frequency of your email campaigns. It is also recommended to use a verified list and to implement the double opt-in process for new subscribers. This will help you to reduce the number of hard and soft bounces.
A soft bounce is an email that fails to deliver due to temporary problems, such as a full mailbox or server issues. It can be retried, but it is important to monitor your bounce rate and remove addresses that are failing to deliver after multiple attempts. A hard bounce is an email that cannot be delivered for permanent reasons, such as invalid or non-existent email addresses. It can’t be retried and should be removed immediately to maintain your sender reputation.
Keeping your email lists clean and continuously updating them is one of the best ways to increase your email deliverability. A top-tier email verification service can help you clean your lists and remove inactive subscribers to avoid wasting time and money on campaigns that won’t reach your target audience.
Using a Verified List
Email deliverability refers to the percentage of emails that reach a recipient’s primary inbox or Promotions folder, rather than landing directly in spam. It is determined by factors such as the sender’s reputation, domain name, and IP address. Email marketers can boost their email deliverability by using a verified list to ensure their emails are reaching recipients.
Verified email addresses help to improve your email deliverability by reducing the number of hard bounces in your database. Email validation tools can also eliminate duplicates, ensuring your email is delivered to the right person and not being sent to someone who has already unsubscribed or marked your email as spam. These best practices and techniques can dramatically increase your email deliverability rates.
A high percentage of hard bounces and spam complaints can impact your email deliverability rate by lowering your sender score with Internet service providers (ISPs). This in turn negatively affects the chances of your emails getting delivered to your target audience’s inboxes or Promotions folder.
Another way to improve your deliverability is to make sure that your email content is relevant and engaging to the recipients. This is why it is important to segment your email subscribers, so that you can send them customized and relevant emails. Additionally, it is important to include a clear opt-out link or button in your emails, so that your recipients can easily unsubscribe.
In addition to all of these tips and tricks, it is important to use a verified list to increase your email deliverability. Using a verified list can improve your engagement rates, enhance your reputation with ISPs, and ultimately drive more conversions and ROI for your email program.